Paramount +

A set of playful Instagram AR effects built around beloved Paramount+ characters.

Selfie of a young woman with short dark hair, wearing a black shirt with a gold Star Trek insignia, standing in front of a space-themed background with the Paramount+ and Star Trek Universe logos.

We partnered with Paramount+ to create a suite of Instagram AR filters built around some of their most recognizable IPs, including Dora the Explorer, Dexter, PAW Patrol, and Star Trek. Each effect translated the identity of the show into a quick, shareable AR interaction. Whether that meant stepping into a character’s world, transforming your environment, or adding a playful branded twist to the camera feed.

Our goal was to design filters that felt lightweight and fun, but still aligned with each franchise’s visual language and audience expectations. Using Spark AR, we developed a range of effects across face tracking, world tracking, and simple tap-to-reveal interactions so the filters would be easy for anyone to pick up and share.

AR consistently outperforms static social content, and brands using AR filters often see significantly higher engagement and retention. By pairing beloved characters with accessible AR moments, these filters gave Paramount+ a way to activate fans directly on Instagram, encourage user-generated content, and keep their series in the feed.

The result was a collection of character-driven AR experiences that extended the reach of Paramount+ titles.

Instagram AR Filters for Paramount+

Woman with digital cartoon hair and blue flower hair accessory taking a selfie in front of a pink wall with text promoting Dora the Explorer.
A young woman with shoulder-length brown hair and gray eyes has a promotional card from Paramount balanced on her forehead. The card features images of three characters from a show and the Spanish text '¿Qué debería mirar?' (What should I watch?). She is standing in front of a pinkish wall, wearing a blue sleeveless top with white stripes.